Information Memorandum

The Bigger Picture In Selling Your Business

Information Memorandum (also called Sale Memorandum) is documentation prepared for potential buyers to receive concise insight into a company put up for sale. It contains salient information about the company, such as its: History, Ownership, Location, Structure, Operations, Industry and market, Products and services, Customer base, Assets, Employee data, Financial performance, Reason(s) for the sale, Why the sale makes a good investment, Turnover, Potential, Patents and trademarks (if any), and Asking price and terms.

The Information Memorandum should impress and attract potential buyers, heighten their interest in the sale, make it competitive and, as a consequence, boost the valuation and sale price of the company. It must be entirely truthful, but it must also be compelling and present a strong case for the potential of the enterprise in question.

Given its confidential nature, it should only be given to pre-qualified potential buyers upon signing a non-disclosure agreement (NDA). The Information Memorandum should be exceptional in order to generate much interest from potential buyers without releasing important company information at this stage. It is a balancing act that must be gotten right.

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