If you are actively looking to sell your business there are three main ways in which you can inadvertently discourage potential buyers. We tackle how you address these issues to ensure genuinely interested capable buyers can proceed with their approaches.
If you have been approached, it is likely that you are not the only business the prospective buyer is looking at. Most serious strategic acquirers will often be looking at a number of merger and acquisition opportunities as well as other routes for business growth. Therefore, the potential buyer may not progress past the initial approach if they are not given confidence in the early conversations.
Moreover, the initial contact is often the most important, setting the tone of any future relationship between buyer and seller. So, it is vital that you send the right signals, in our three-step guide.
Prior to a Non-Disclosure Agreement (‘NDA’), there is a good reason for caution in disclosing sensitive information regarding your business. Certainly, any details surrounding clients, customers, suppliers, and staff members should only be disclosed once NDAs are in place. Once signed, any information shared should be protected by the NDA, including any details that you have requested from the buyer.
From this point, both parties need to provide sufficient information for the other to be able to take a considered view on the opportunity. For you, the vendor, it is important to know the future plans and strategy and to ensure that there is proof of funding available. The buyer, on the other hand, will be interested in assessing the overall feasibility and attractiveness of the opportunity. This will initially be based on financials and projections for future growth, alongside the capabilities of existing staff and procedures.
A lack of cooperation in sharing information, such as financial and management accounts, frustrates potential buyers, leading to suspicion that there is something to hide. It is also fair to say that most buyers are looking for well-managed businesses with thorough management reporting.
On top of this, a major stumbling block is a lack of accuracy in the information you provide. It can be tempting to be economical with the truth, but this is often a short-term win. You may end up with a good offer, but this may be retracted or revised when exposed during due diligence.
Furthermore, this raises concerns for the acquirer; will they be able to trust other information supplied and, more pertinently, establish a good working relationship post-acquisition?
Therefore, when it comes to sharing information, ensure that you are honest, accurate and concise. It is better for all parties concerned not to dedicate time to a project that ends up tailing off.
If you have engaged a sale adviser, be cautious in trusting the multiples and subsequent business valuations proposed as realistic. Multiples of either EBITDA or Turnover are often vastly overstated, in an attempt to win your mandate.
Unrealistic valuation expectations are likely to discourage a potential acquirer from pursuing the opportunity further. The consequence is that you could miss out on a reputable buyer, who may be keen to make a fair offer, but within standard multiple ranges. And they may be the best fit in terms of your exit strategy.
If you have not listed your business for sale and are therefore ‘off-market’, it is still important to be realistic with valuations. In particular, for considerations above £500,000, earn-outs or deferred payments are likely to be included in the deal structure. This is to protect the acquirer’s investment, but if you negotiate well, may also provide upside for you.
The final challenge is completion. It is too easy to think that if an offer is accepted then all will go smoothly. In our experience the average time from agreed Heads of Terms to Completion is approximately 2-3 months. We know of deals where this time has ended up being over a year.
Sometimes this is not the direct fault of the buyer or the seller. Often Legal and Accounting support can hold up the process either through delays in supplying information or by requesting a great level of detail. Finally, some buyers prefer to complete at the end of specific quarters or after yearly accounts are published, so this can also hinder completion.
So, for you, demanding a deadline, or giving impracticably short timelines in regards to when a deal can be finalised may frustrate the buyer. It can also cause concern as you may be perceived to be hurrying the process. The acquirer may be given the impression that you are trying to detach quickly because the business has underlying concerns.
A patient approach is most likely to result in a successful sale, and one that is at the agreed valuation.
Our team has significant experience in business sales, with the ability to ensure maximum value and terms for you. Best of all, we offer free, impartial advice should you be considering the sale of your business.
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In the early stages of such an important undertaking, it can be a bit of a moral maze: who do you trust?
Firm Gains gave me confidence with detailed advice and support. I would recommend their services to other entrepreneurs seeking to buy a business.Mr T Washington , Founder
I found it much easier to get my head around a business sale this way than talking to my accountant. You speak a language I understand!
Even though the whole process of selling seems daunting, I’ve got more confidence that I’m heading in the right direction.Mrs T Boothe , Founder
Thank you for your email and the excellent advice provided earlier this week. It was immensely helpful and has helped me to plan my future direction for the practice.
I would have no problem whatsoever in recommending your services in the future.Mr & Mrs Halldron , Co-Owners
Firm Gains were recommended to me and I was not disappointed. They were efficient, helpful and effective responding quickly to my request with all the facts that were needed to ensure a stress-free dialogue with our buyer.
What really helped was the advice over and above the valuation, which was immensely valuable and gave me the confidence to proceed. I would not hesitate in recommending them.Mr C Waite , Founder
We found the advice invaluable, which was clear and concise and felt your firm had a good handle on market trends and business sectors.
With also the backup of the secondary services, there was a feeling you had all bases covered if we wanted to proceed with our exit via Management Buy Out (‘MBO’).Mr D Wills , Director
Thank you for your advice. I was just about to sign up to the wrong kind of business agent for a company of our size, but read your post just in time.
I found a more serious partner, with experience in our industry and we’re already using the same language.Mr F Summerscale , Managing Director
We have been greatly impressed by the clear and impartial advice given to us by Firm Gains. After just an initial phone call we felt much better informed, with a new awareness of the many options available to us.
Firm gains understood our situation quickly and clearly and were anything but ‘pushy’. Refreshing compared to what we’d experienced before.Mr C Hutcheson , Managing Director
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